A strange development of modern life is that people are now expected to become legible before they become real.
State your niche.
Clarify your promise.
Choose your colors.
Condense your interiority into three repeatable traits and a banner image.
The old question was: Who are you?
The new question is: Can you be recognized in under two seconds?
This is said to create trust.
And yet many of us have had the distinct experience of being deeply recognizable as a product while remaining almost entirely unknown as a person.
There is probably a market solution for that.
M◆
Studio Shorts | Short Essays, Notes, and Dispatches | Kirenya
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